Does Your Business Card Go the Distance?
Networking Events. As business owners we have our favorites, and we know these events can be a great resource for the start of budding strategic relationships or referral sources. Each of us proudly hands out our calling card – the business card. But, have you looked at your card lately? How much mileage are you getting with your business card? Is it going the distance? Or does it crash and burn? Does it give your prospect what they need to know about you? Is it customer-focused, or is it all about ‘me’?
Oftentimes, I get home with 5, 10, 20, 40 business cards. As I read through the cards to determine my next coffee meeting, I am surprised at how many cards have the minimal info on them, or even less. Some cards have email, phone number, but no name. Some have business name, email but no name, no phone number. Some of them have way too much info on them that doesn’t say anything at all. Lots of them do not have their type of business or the services they offer on the card. This makes it difficult to identify the follow-up opportunities. If I don’t know who you are, what you do or how to reach you, how can we connect? Why should I connect with you?
If your card is not going the distance, it’s time for a tune-up. Each business card needs the following bits of info. It may sound basic, but take a look at your stacks. Do you really know who those people are or how they can help you? Look at your card. Will your prospect know who you are and how you can help them? A solid tune-up to include the following info will definitely help you get SoConnected with your prospects and customers!
Top 7 Must-Haves for Business Cards
- Business Name
- Personal Name
- Tagline and/or How You Help People (List of Services)
- Phone Number
- Email Address
- Website Address